WDD-LO2-SEO

What is SEO?

Search Engine Optimization is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.

In addition, it is a great way to increase the quality of their websites by making them user- friendly, faster and easier to navigate.

How do SOE works?

To understand how SEO works, one needs to first learn how a Google Search Query is executed. The below image is directly taken from the Google.com corporate site.

Figure 1: How does it work with google.com

What is the purpose of SEO?

The main purpose of SEO is to improve searchability, findability, and visibility of the website in the search engines and they try their best to rank well on the website.

Website Builder

• tools that allow the construction of websites without manual code editing.

Figure 2: Website Builder

Why Do I Choose This Website Builder?

• The easiest to use
• You can see your Site Stats
• HD video background (Premium)
• Adding more and more responsive themes over time

Template Based VS Custom Build Web

• Template sites are significantly less expensive than custom sites.
• Template sites are quite fast to implement.
• Custom-built sites are flexible and can grow with you.
• Custom-built sites are necessary for e-commerce.

Online Website Tools

Figure 3: Weebly Web Tools

References

1. Chris, A. (2017). What Is Search Engine Optimization And Why Is It Important. [online] reliablesoft.net. Available at: https://www.reliablesoft.net/what-is-search-engine-optimization-and-why-is-it-important/ [Accessed 10 Nov. 2017].

2. Inci, D. (2017). How Does SEO Work; SEO Basics and How it Works. [online] Optimum7.com. Available at: https://www.optimum7.com/internet-marketing/new-articles-content/how-does-SEO-work.html [Accessed 10 Nov. 2017].

3. Weebly.com. (2017). Weebly is the easiest way to create a website, store or blog. [online] Available at: https://www.weebly.com/home/ [Accessed 10 Nov. 2017].